No Water. No Residue. Just Perfect Brows.

London Brow ICE is the revolutionary waterless brow styling wax that delivers instant, mess-free, long-lasting hold — no water, no flaking, no crunch. Simply dip, brush, and go. Whether you want feathered and fluffy, sleek and defined, or the lifted laminated look, ICE gives you complete control over your brow style in seconds.

Made in the UK with a clean, vegan formula, ICE is professional-grade and gentle enough for daily use at home or in the salon. Available as a single pot or in multi-buy bundles for salon retail and professional stocking.

Key Features

Waterless Formula — ready to use straight from the pot with no activation needed, ever.
Flexible 24-Hour Hold — soft yet strong grip with no stiffness, flaking, or residue.
Customisable Finish — lift, shape, define, fluff, or slick down brows effortlessly to suit any style.
Clean Beauty Formula — vegan, cruelty-free, water-based, paraben-free, and free from synthetic ingredients.
Professional Quality — ideal for laminated brows, everyday grooming, and salon aftercare retail.
Made in the UK — developed and manufactured by The London Brow Company.

How to Use

Dip a clean mascara wand or spoolie into the pot and brush brows into your desired shape — fluffy and lifted, or sleek and defined. Allow approximately 30 seconds to set for full, all-day hold. Reseal the pot after each use to maintain freshness and performance.

Perfect For

Daily brow styling at home, securing laminated brows after treatment, prepping brows before tinting or makeup application, and achieving a fluffy, laminated, or clean-girl brow look.

Pair It With

For best results, use alongside the London Brow Keratin Brow & Lash Boost Serum to strengthen and nourish post-lamination, or combine with a London Brow Brow Tint or Hybrid Dye for a complete enhanced brow routine.

The Brow Setter That Does It All

London Brow ICE is the go-to brow styling wax for professionals and enthusiasts alike. Clean, versatile, and effortlessly effective — add to your basket today.