Just a Mascara. But the Only One You'll Ever Need.

Meet CODE VLM — the everyday mascara that's honestly brilliant at what it does. No grand promises, no gimmicks. Just gorgeous, natural-looking lashes that last all day, every day.

This volumising lengthening mascara is designed for real life. Whether you're catching up with friends, powering through a workout, or simply getting on with your day, CODE VLM delivers clump-free, smudge-proof results that are gentle enough for sensitive eyes and contact lens wearers.

If you have sparse lashes, short lashes, or simply want a reliable mascara you can trust, you've found your match.

Why You'll Love CODE VLM

Full bristle brush with varied bristle lengths — grabs every lash for beautiful definition and natural volume
Buildable formula — effortless daytime look or full evening drama, your choice
Water-resistant formula — long-wearing results without the heaviness of waterproof
Smart wiper technology — the perfect amount of product every time, no clumps
Lash-loving ingredients — enriched with vitamins and waxes to encourage healthy lash growth
Easy removal — comes away beautifully with your usual water-based cleanser
Cruelty-free and vegan — beauty with a conscience, always
Generous 12ml size — brilliant value that lasts

Choose Your Shade

Black: A stunning glossy black — wear it soft with a lighter coat or build it up for bold, dramatic definition.
Blue: A rich, dark blue that’s softer than black, adding a gorgeous hint of colour that pops beautifully in the light and flatters all eye colours.
Brown: A deep, warm, elegant brown — softer than black but still striking, perfect for a more natural finish that complements every eye colour.

How to Apply

Roots: Pop the brush on to your lashes as close to the root as you can.
Wriggle: Give the brush a good wriggle back and forth — this ensures even the tiniest lashes are fully coated.
Roll: Gently twist the brush from root to tip for maximum volume and length.