Description

Strengthen fragile, weak hair with this protective and ultra-nourishing cleanser. Oribe's curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein penetrates the hair cortex to build strength from within while forming a scaffold around each hair fiber to reinforce strands.

A floral blend of daisy and honeysuckle extracts helps to lengthen locks by strengthening hair from the root and fortifying brittle ends. Reveal hair's supernatural strength.

Benefits:

- Improves the tensile strength and elasticity of each hair strand.

- Forms a scaffold around each hair fiber to protect from external aggressors.

- Gently cleanses hair without drying or stripping.

- Prevents breakage and hair fall caused by brushing and styling, encouraging length over time.

- Reinforces and strengthens fragile hair from the inside out.

- Hair is 2.9x more elastic and 133% stronger. (Based on a clinical test after 5 uses of Hair Alchemy Shampoo, Conditioner and Fortifying Treatment Serum when used as a system vs non-conditioning shampoo.)

How to use:

Lather, Indulge, Rinse.