Overview

The Calibrite ColorChecker White Balance target is a reliable reference tool designed to deliver accurate, neutral white balance from capture through to post-production. Suitable for both photography and video, it enables precise in-camera custom white balance under any lighting condition.

Although it appears light grey, the target is engineered to be spectrally neutral, providing a more accurate result than pure white surfaces. This ensures consistent colour reproduction and reduces the risk of unwanted colour casts across your images or footage.

Who this is for

• Photographers shooting in mixed or changing light
• Filmmakers needing consistent colour across scenes
• Studio shooters aiming for repeatable results
• Anyone looking to streamline colour correction in post

At a glance

• Spectrally neutral target for accurate white balance
• Designed for photo and video workflows
• Helps eliminate colour casts at capture stage
• Improves on-camera preview and histogram reliability
  
• Reduces time spent correcting colour in post-production
• Full-size target for easy use on set

How it works

The target is used to create a custom white balance setting in your camera. By photographing or referencing the target under your current lighting conditions, the camera adjusts its colour interpretation to match the scene accurately.

Because the surface is scientifically engineered to be neutral across the light spectrum, it avoids the inconsistencies found in everyday objects like paper or fabric. This means your camera records colours as they truly appear, regardless of whether you're shooting under daylight, tungsten, or fluorescent lighting.

Why choose this product

Unlike improvised white balance methods, this target delivers consistent and repeatable results. It removes guesswork from colour accuracy, ensuring that what you capture closely matches real-life tones.

By setting a correct white balance at the start, you minimise corrective work later. This is particularly valuable for high-volume shoots, video production, or any workflow where colour consistency matters.

Ideal uses

Studio photography with controlled lighting
Location shoots with changing light conditions
Video production requiring consistent colour across clips
Product photography where accurate colour is critical
Event and wedding photography with mixed lighting