A groundbreaking monograph by Jens Müller, known as the "logo detective", focusing on the origins of logo design. The book explores the development of modern trademarks from 1870 to 1940, featuring over 6,000 logos from historical trademark registers, corporate archives, and early design publications.

Müller categorizes the logos into four design categories: Pictorial, Form, Effect, and Typographic, providing a new perspective on design principles. Logo Beginnings is a comprehensive graphic design manual and a captivating exploration of social, cultural, and corporate history in the context of logo design.